How to start a business in Australia

How to start a business in Australia Foundation .01

Australian Business Number (ABN)

What – When you are trying to start a business in Australia the first step is an ABN – An 11 digit number used to identify your business to the government and potential customers.

Why – Legal requirement for selling products/services, ordering and invoicing. How – To register visit – https://www.business.gov.au/registrations/register-for-an-australian-business-number-abn.

Cost – FREE.

Business/Trading Name

What – Business in Australia either trade on your personal name or with a trading name other than your ‘Full Name’ e.g. Cruickshanks Agency.

Why – If you would like your business to be identified by a more appropriate name or to protect your personal identity.

How – To purchase visit – https://register.business.gov.au/registration/type + check the pro tips below!

Cost – $37 for 1yr or $87 for 3yrs.

Pro tips:

- Check the availability of your desired business name on social media applications.
- Do not choose a name that is close to a competitors, you will harm your SEO and confuse customers.
- Check that the domain name is available, also check the price of the domain! (see next step)
 

Domain Name

What – A domain name is the internet address used to identify and link customer to your businesses website (e.g. https://cruickshanksagency.com). When starting a business in Australia you can use a .com.au to show customers you are an Australian business. 

Why – An accurate domain name helps customers find your website, increases conversion and profit potential.

How – Visit https://namecheap.pxf.io/R7joy – Buy .com, .com.au, .net and .org of ‘yourbusinessname’.

Just buy the domains nothing extra (e.g. premium dns). Save log in details for your website developer.

Cost – $10-20yr per domain name.

 

GSUITE Business Account

What – GSUITE offers easy to use email, calendar, documents, spreadsheets, presentations, file storage and much more.

Why – GSUITE links these essential apps providing you an easy and seamless work flow. We use GSUITE and recommend it highly.

How – Visit https://gsuite.google.com/ and follow the prompts for the free trial offer. Cost – Basic Plan starts at $8.40/month.

Pro tips:

- Set up your email as info@yourbusinessname.com + Register for Google My Business.

How to start a business in Australia Essentials .03

Business Website

What – An online home for your business that works for you while you rest.

Why – Portray a professional image, build trust, sell products/services, communicate with your customers, and increase profits without any physical labour.

How – Visit our website https://cruickshanksagency.com – contact us for a free chat – let’s design and build something that will make you proud and get your business going.

Cost – Depending on scale and your goals – we work with all budgets and clients – nothing too big or small.

Social Media Pages

What – Facebook business page, Instagram business page, Youtube, LinkedIn, Twitter.

Why – Platforms to post valuable content, advertise and communicate with customer to funnel them to your website to make sales.

How – Visit each social media platform – follow prompts.

Cost – FREE – (advertising costs variable).

Pro tip - Websites with valuable, updated content perform best with customers and rank higher in search engines such as Google. Ask about ongoing updates and maintenance for your business website.

How to start a business in Australia Essentials .04

Web & Social Content

 

What – Written copy, images, video, graphics, illustrations.

Why – Content is used to identify, communicate and sell your business to customers.

How – You can write your own content, capture images and video on your smart phone, use apps like Canva to create graphics and edit your content.

Cost – Canva Pro is $9.95 a month OR Contact us.

Business Admin

What – Business bank account, accounting software, balance sheets.

Why – To clearly see the incoming profits and outgoing costs associated with your business.

How – Speak to your Accountant, keep a log of incoming and outgoings in a spreadsheet and start a bank account specifically for business related expenses.

Cost – FREE or Accounting Fees (approx. $250-500/hr)

Pro tip - Strong content is everything. It is what influences purchasing decisions. Ask us about bundle deals and preferred professionals we use for the task.

How to start a business in Australia – Grow .05


Google Ad Campaigns

What – Display ads to high intent customers using certain search terms.

Why – To target customers who are searching on google for your product or service (e.g. ‘Plumbers Sydney’) with the goal of increasing the number of calls or visits to your website.

How – Google Ads account and configuration of an ad campaign + Google My Business optimisation.

Cost – Charged on a Pay Per Click (customers clicking your ad action e.g. call or link) you can set your budget e.g. $11/day etc.


Facebook & Instagram Ads

What – Display ads within the apps to target users of particular demographic, interest and value groups.

Why – To increase your reach to customers who would value but are not aware of your product/service.

How – Boosting posts within FB or IG or creating campaigns in the Facebook Business portal.

Cost – Advertising budget can vary from $15/day+.

Pro tip - Run a strong campaign with a purposeful landing page and strong Google My Business profile.

Pro tip - Campaigns from the business portal that include an offer - a purpose built landing page and are tracked by a pixel are more effective than boosted posts.

Grow .06

Search Engine Optimisation

What – The optimisation of your website to display favourably in search engine results pages for key words.

Why – To rank higher in search results pages (like Google Ads) free of charge.

How – Read our post on SEO + consult your web professional.

Cost – A correctly built and maintained website.

Content Marketing

What – Blogs, Vlogs, Infographics etc that provide value to your customer base.

Why – To deliver real value for free in exchange for attention and purchases from your customer base.

How – Write, film, capture and publish across social channels and website. Include real value and a clear call to action in each post. We use a combination of the Adobe Suite and Canva Pro to design and edit our content.

Cost – Your time on the learning curve 🙂 (Read our blog for tips)

Pro tip - Video is high impact. You want to be as information dense and as high impact as possible. This guide is an example of content marketing.

How to start a business in Australia Finesse .07

Economics 101

  • Know what type of market you are in (perfect competition, oligopoly, monopoly, monopolistic competition).
  • Know how to compete in the market you’re in.
  • Does your business benefit from a low marginal cost of replication, economies of scale, or network effects?
  • Are there low barriers to entry to your business?
  • How intense is the competition?
  • Is there a demand or supply surplus currently?
  • What emerging political, economic, environmental forces can impact your business?

 

Marketing *ABRIDGED*

  • Why would you buy your product/service from you vs. someone else doing the same thing?
  • What problem are you solving?
  • How are you solving it?
  • Is the need you are solving realised by your potential customers?
  • How big is your intended audience?
  • Who are your customers? What are their hopes and dreams?
  • Are they trendy early adopters? outliers? or the later adapters?
  • How do you plan to compete in the market?
  • You need Product – Market – Founder (you) fit.
  • Some tactics you need to leverage this are mentioned earlier in this guide – also contact our team with any questions info@cruickshanksagency.com 🙂
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