My work with the Reece Group as part of Superseed Ventures for the Goodwork app was extensive. My 8 month journey with the business began with an unprofitable app on life support and ended with a successful acquisition by Build Exact. My work was top down, changing the entire product from an unprofitable networking app to a monetised HR platform for tradesman to find jobs and workers. The app was a disaster. Ad spend of 20k to drive app downloads, some ads were so bad they were costing the business $5000+ for a single app download.
I was able to cut ad spend by 50% and simultaneously increase app downloads by 30% with high value users. Original Ad spend was 20k to drive app downloads, some ads were so bad they were costing the business $5000+ for a single app download.
Process
Scope Of Work
- New Product Strategy
- New Marketing Strategy
- New Google App, Youtube, Facebook, Instagram Ads
- New Landing Pages
- Website Redesign
- New ads
- New creative
- New messaging
- New landing pages
The mission of the app itself was broad and ineffective. Coined as the tradie network, a Linkedin for construction workers they were struggling and the tradies were not loving it.