Setup / Strategy
- Pick an SEO Tool e.g. ahrefs Research competitor’s keywords
- Pick your keywords
- Map Keywords to Website / Product pages
- Research competitors backlinks
- Make a list of potential backlinks Research competitors top pages
- Make note of copy/content on top pages Website (general)
Website
- Download an SEO plugin
- Build Service / Product Pages
- Improve Google Site Speed
- Check XML site maps are installed
- Install Google Analytics
- Install Google Search Console
- Install Analyitify on WordPress(optional)
- Build Blog archive + Single Pages
- Set up permalink structure
- Structure Schema
- Pass Google Mobile Accessibility test
Landing Page
- H1 must be the keyword
- Keyword in the title tag
- Keyword in the meta description
- H2 must include the keyword
- Section for other areas at the bottom FAQs (from people also ask section)
- Permalink must contain the keyword
- Alt text of any images must contain the keyword
- Content must be 1000 words or 200 more than the top competitor result 0% duplicate (excluding headers and footers)
- Include correct schema
- Testimonials must be unique